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How SCI Helped Launch Cepheid’s Direct-to-Consumer Healthcare Operations in Canada – Case Study

About Cepheid

Cepheid Canada is a division of the global health sciences company, Danaher. As a world leader in diagnostic tests and test systems, Cepheid helps hospitals, clinics and long-term care facilities save lives with fast, accurate tests to diagnose COVID-19, influenza, tuberculosis, and other life-threatening infections.

Scaling fast in a new market

As part of the company’s strategy to shift sales from a distributor model to a direct-to-customer healthcare approach, Cepheid planned to launch its Canadian operations in Fall of 2021 with localized healthcare logistics. To get into the market quickly with its COVID-19 test, Cepheid needed a healthcare logistics partner to localize their Canadian inventory in country, support their coast-to-coast distribution requirements, and meet complex Health Canada compliance regulations.

direct to consumer diagnostics test covid-19

In the Spring of 2021, the team began its search for a 3PL partner with a North American footprint and extensive supply chain compliance experience in the direct-to-consumer healthcare sector. “Our top priority is always serving our patients. We knew we needed a logistics partner who shared that commitment and had the experience and expertise to execute,” recalls Tom Healy, Global Director of Strategy, Technology and Asset Management at Cepheid.

Direct-to-Consumer Healthcare Logistics Ready in Record Time

The company was impressed with SCI’s end-to-end healthcare specific 3PL services, including GMP-compliant warehouses, pick, pack and ship services and sophisticated inventory control. In addition, SCI’s experience carefully handling direct-to-consumer healthcare related products was a big plus.

Cepheid also needed a 3PL partner that could support the repackaging and labelling of products as well as shifting customer requirements during critical infection outbreaks. SCI’s experience with managing medical devices and their adherence to supply chain compliance requirements demonstrated they were up to the task. SCI also had recent experience managing critical personal protective equipment and diagnostic devices supply chain compliance for both the Canadian government and a large social services organization during the COVID-19 pandemic.

SCI offered an experienced project team and proven processes to support the complex EDI implementation and back-end integration with Cepheid’s ERP system. “SCI not only understood our business but helped us navigate local requirements and had the warehouse solution and IT capable systems ready to go two weeks ahead of schedule,” recalls Prasanna Havinal Global ERP Manager for Cepheid.

Supporting explosive growth

In late 2021, demand for Cepheid’s diagnostic kits exploded, and SCI’s operations were immediately mobilized to scale quickly and meet the unforeseen order volumes.

As a new business in Canada, Cepheid staff depended on SCI to help it confront start-up challenges with flexible support. For example, global supply chain conditions meant a shifting mix of inbound parcel and pallet shipments, while outbound shipping windows were changing by the hour and a large pending Canadian Government contract was being booked for COVID – 19 test kits.

“Cepheid and SCI worked together to deliver a direct-to-patient supply chain solution and executed a flawless implementation in a very short development cycle.”

- Tom Healy, Global Director of Strategy, Technology and Asset Management, Cepheid

In addition to managing the fluid logistics situation, the SCI operations team built and integrated a custom performance management solution that let Cepheid’s supply chain and executive teams manage critical performance metrics in real time.

“Cepheid was very clear about their needs and worked side by side with our team to find new ways to continuously improve processes”, remembers Peter Tostevin, Vice President of SCI’s healthcare division. “They constantly challenged our team to align with their mission of finding ‘a better way’ to get these important products to end users.”

Teaming up for success

Thanks to a smooth implementation, Cepheid was able to meet the growing demand for its COVID-19 tests and other diagnostic products.

Direct to consumer healthcare Cepheid

Another key success factor was the strong relationships between SCI’s IT, account management, operations and executive teams and their counterparts at Cepheid. These relationships were crucial for helping the company navigate Health Canada compliance requirements and to continuously streamline processes while keeping the project on track.

“We were racing against time to get our solutions into the hands of healthcare workers so they could keep Canadian patients safe.” Recalls Tom Healy Global Director of Strategy, Technology and Asset Management at Cepheid.  “The SCI healthcare logistics team was responsive and flexible and supported us throughout this incredibly successful operational launch.”

“We also can confirm in many cases that SCI’s ability to execute warehouse services for the
shipment of COVID-19 test kits provided the critical diagnosis required to save patients. SCI
should be very proud that the solution they have put in place has made a real difference within the Canadian market.”

- Tom Healy, Global Director of Strategy, Technology and Asset Management, Cepheid
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Supporting Saysh’s D2C Fulfillment with the Section 321 Exemption

E-commerce sales continue to soar globally as online shopping becomes faster, more accessible, and more convenient. Alongside this growth, smart direct to consumer retailers are looking for ways to take additional costs out of the supply chain without sacrificing customer experience. One strategy where brands are seeing strong results is cross-border shipping using the Section 321 exemption in the Canada-US-Mexico free trade agreement. This agreement allows small consumer orders to enter the US from Canada duty free.

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One Million Masks Coalition – Case Study

As the COVID-19 pandemic tightened its grip on British Columbia in early 2021, the BC government implemented a mandatory face-covering policy to access both travel systems and all public spaces throughout the province. Many low-income people were faced with a dilemma: They relied on public transit to get to work, school and access essential services, but found it difficult to afford or obtain the face masks needed to travel safely.

United Way, Deloitte, TransLink, OEC, YVR, BC Ferries, BCAA, SCI and BC Transit recognized that they all had a part to play in using the resources available to them to come together to help those in need.

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Ontario Association of Children’s Aid Societies – case study

For more than 100 years, the Ontario Association of Children’s Aid Societies (OACAS) has been enhancing and promoting the welfare and wellbeing of children, youth, and families in Ontario.

When the Government of Ontario declared a pandemic emergency on March 17, 2020, Lyndon Smith, the Director of OACAS Shared Services knew things were going to change very quickly.


CleanSlate UV – case study

CleanSlate UV was founded in 2014 with a mission to prevent the spread of germs on mobile devices. The CleanSlate UV Sanitizer is a hospital-grade device that uses medical-grade UV light to sanitize mobile devices in just 20 seconds. Today, this simple and effective product is deployed in over 800 healthcare, retail, hospitality and educational facilities around the world, and has successfully cleaned more than 40-million devices. The company is headquartered in Toronto, ON with offices in Buffalo, NY and partners worldwide.


SCI’s Partner is Pioneering Infant Nutrition Initiative

SCI’s Partner is Pioneering Infant Nutrition Initiative

SCI delivers new Canadian D2C Infant Nutrition program with RB Health (Canada)

TORONTO (ONTARIO), November 19, 2018 – SCI, a leading Canadian 3PL logistics company, has partnered with RB Health (Canada), the leader in the North American Infant Nutrition, on a unique Canadian program for their Enfamil family of brands (

SCI will provide direct-to-consumer (D2C) supply chain services for RB Health (Canada) as it launches Enfamil into new Canadian channels.  This unique D2C offering will allow parents to have peace of mind by ordering all their infant nutrition products direct from the manufacturer.  Additionally, Mead Johnson will offer its customers special product promotions and additional support resources to help families navigate the early years of childhood.  The pioneering D2C initiative, underscores Enfamil’s leadership position in the Infant Nutrition market.

RB Health (Canada) partnered with SCI to provide fulfillment services for the D2C platform, as a result of their extensive healthcare ecommerce experience and direct linkage to the largest delivery network in the country.  SCI provides national fulfillment out of its healthcare campus in Mississauga, with the ability to support RB Health (Canada)’s footprint across Canada.  RB Health (Canada) will also be able to take advantage of SCI’s unique product kitting and value-added services.


“We are thrilled to support the strategic move of RB Health (Canada) into the D2C space.  We see this as a key focus area for all fast moving consumer package goods companies, and RB is a first mover in the space” says Peter Tostevin, Vice President Healthcare, SCI. “SCI has successfully launched the RB Health (Canada) D2C program, and we are looking to rapidly expand in the near future.”

 About RB Health (Canada)

Reckitt Benckiser acquired the Mead Johnson Enfamil family of brands in January 2017, including Enfamil A+, Gentelease and Nutramigen + with LGG with a strong focus on the health and development of infants and children. We are the only global company focused primarily on Infant and Child nutrition. That singular devotion has made our flagship “Enfa” line the leading infant nutrition brand in the world. Today, RB Health (Canada) develops and markets safe, high quality, innovative products that help meet the nutritional needs of infants and children. With more than 70 products in over 50 countries, RB Health (Canada) products are trusted by millions of parents and healthcare professionals around the world.

About SCI

SCI is one of Canada’s leading providers of supply chain solutions that go beyond traditional logistics services. SCI’s motto “We’ll make you even better” is a commitment today from a business that’s leading clients into tomorrow. Trusted by clients in the retail, e-commerce, technology, and healthcare sectors, SCI operates the most extensive national distribution and transportation network in Canada, consisting of 27 distribution centres coast to coast along with over 40 critical parts stocking locations and specialized white glove shipping hubs.  SCI shares the learnings from the sectors they operate in, providing the audience with information to guide their supply chain to success through blog posts, case studies and white papers.

For further information, please contact

SCI | | Natasha Wookey | (647) 237-4972 |

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