Returns are a reality of e-commerce, and new Canada Post research tells us that the ease of making a return is a deciding factor in completing a purchase for one third of Canadian shoppers. Unfortunately for retailers, there is a great disconnect today between consumer expectations for returns and merchant strategies.
The whitepaper published by Canada Post answers some vital questions about consumer returns:
- The impact returns have on acquiring, converting and retaining customers
- The ideal return experience
- How to craft a returns strategy that is within budget and meets the growing consumer expectation