COVID-19 has forced millions of consumers to shop online and consequently created and reinforced new buying behaviors. In both Canada and the USA there has been a significant increase in online commerce since the beginning of the pandemic.
As a result, brands are focusing on their online presence creating direct-to-consumer (DTC) strategies, further transforming the e-commerce landscape. In this evolving space, brands are taking advantage of the opportunity to increase their international presence, while still trying to meet customer service levels and navigate cross-border tariffs and taxes.
In this informative webinar, a panel of e-commerce experts from SCI, Canada Post, Saysh, and 6 River Systems share current customer buying habits, how brands are managing their cross-border logistics, and where retailers play a role in the new DTC market. The speakers include:
Mamta Dogra – Director, Parcels & E-commerce Enterprise Marketing, Canada Post
Dwayne Johnson – Sr Director, Business Development, Omni-Channel Retail, SCI
Dave Mack – Vice President of Omni-Channel Retail & Marketing, SCI
Austin Cooper – Head of Supply Chain, Saysh
Callie Moriarty – Solutions Executive, 6 River Systems
Salosan Soundhararajah – Senior Manager, Product Development, SCI
Leveraging data on the latest trends, as well as real-world scenarios, our panel covers a variety of topics including:
- What direct to consumer growth opportunities are there in North America?
- What can businesses to do enhance their North American e-commerce strategy?
- What does the Canadian cross-border shopper look like and who are they buying from?
- What challenges are businesses facing with their direct-to-consumer strategies?
- What can businesses to do create a more resilient and adaptable e-commerce strategy?
- What is Section 321 and how can DTC use it to create a more competitive supply chain?
- How will the relationship between brands, retailers, and consumers change moving forward?
Click the video link to watch the full webinar with tips on developing a resilient North American e-commerce strategy.