Returns are a reality of e-commerce, and new Canada Post research tells us that the ease of making a return is a deciding factor in completing a purchase for one third of Canadian shoppers. Unfortunately for retailers, there is a great disconnect today between consumer expectations for returns and merchant strategies.

The whitepaper published by Canada Post answers some vital questions about consumer returns:

  • The impact returns have on acquiring, converting and retaining customers
  • The ideal return experience
  • How to craft a returns strategy that is within budget and meets the growing consumer expectation

 

Click here to get the full white paper